What you still need to know, and the fastest way to find out.
Corha marks every claim it cannot back as a gap and writes the question that would close it. Answer it yourself, send the question to a few contacts, or run a study. The answers come back as evidence against the exact claim they settle.
Try it with your own website, no account. We read the public page and keep nothing.
Objective: find out what changes a renewal decision for mid-market accounts, and whether annual billing moves it.
Gaps first, not a blank page
After every upload and sync, Corha checks every cohort, marks what is contradicted, unsupported, thin or out of date, and drafts one question per gap with the reason it is being asked.
Three ways to close a gap
Answer it yourself if your team already knows. Send the question to a few customers as a link. Or run a study: Corha writes the guide and the survey and keeps everything in one place.
Answers land where they belong
Every answer files itself against the claim it was meant to test. The gap closes, the cohort gets clearer, and the verdict on any idea that leaned on it updates.
How would a 15% increase at renewal affect your decision to stay?
Walk me through the last time you nearly did not renew.
Who signs off on this spend today?
Your evidence writes the questions.
Nothing here begins with a blank page. Corha has already checked the cohorts you are studying, after every upload and sync, and marked every claim that is contradicted, unsupported, thin or out of date. It drafts one question per gap with the reason it is being asked. The objective and the goal you picked shape the wording.
- Gaps marked by rule: contradicted, unsupported, missing, single source, stale
- Discussion guides with warm-up, core and closing sections, plus follow-up probes
- Rehearse the survey against your cohorts before you send a single link
Findings, reports and insights, drafted for you.
Pick the interviews, surveys and notes you want the report to draw on and Corha writes the prose. Survey results get read separately and become signals tagged with the cohorts they affect, refreshed as more answers land.
- Research reports written from the items you select, not from everything
- Survey findings become signals, categorised and ranked by severity
- Charts, individual responses and a JSON export for anything else
Across 31 survey responses and four interviews, price is rarely the trigger on its own. Accounts that considered leaving named a support escalation first, with the renewal quote confirming a decision already forming.
Would accept a 15% increase if billing moved to annual
Every study makes the cohorts harder to argue with.
This is the part most research tooling skips. A gap-targeted answer is not a row in a spreadsheet. It becomes evidence attached to the exact claim it settles, the open question closes itself, and the cohort you started from is measurably better supported than it was last week.
- Responses become evidence rows linked to the claim they settle
- Reporting strength climbs from Isolated to Several mentions to Widely reported
- The open question flips to Answered in your backlog
Bring your customers into every decision.
Start with your website, or connect your first source, and Corha will tell you what it found and what you still need to find out.
Try it with your own website, no account. We read the public page and keep nothing.