Learn why you really win and lose deals, straight from the calls
Corha mines your sales conversations for the real reasons deals close or slip, so product, marketing and sales can act on patterns instead of hunches.
The real reasons hide in the calls
Sales teams have a gut feel for why deals are lost, but the truth is buried in hundreds of hours of call recordings no one revisits. Post-mortems on a handful of deals miss the pattern.
So the same objections keep costing you deals.
What you can do with Corha
Mine every conversation
Corha reads your sales calls and notes at scale and surfaces the recurring reasons behind wins and losses.
Patterns, not anecdotes
See which objections, missing features and competitors actually move deals, ranked by how often they come up.
Close the loop with product
Turn recurring loss reasons into a prioritised, revenue-linked backlog the product team can act on.
From call recordings to a plan.
- 0101Connect calls and CRM
Bring in sales call recordings, notes and CRM context.
- 0202Corha codes win/loss reasons
Every conversation is analysed for the reasons deals were won or lost.
- 0303Rank the patterns
See the objections, gaps and competitors that move deals, ordered by frequency.
- 0404Feed product and sales
Route recurring reasons into the roadmap and into sales enablement.
Questions about win-loss analysis
- How do you run a win-loss analysis?
- Gather evidence from sales calls, CRM notes and lost-deal interviews, code the reasons deals were won or lost, quantify the recurring themes, and route them to product, marketing and sales.
- Where does the evidence come from?
- Recorded sales calls, CRM notes and competitor mentions. Mining them at scale surfaces patterns a few manual post-mortems would miss.
See it with your own data.
Connect your first source and Corha will draft your starter personas in under five minutes.